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Color is vital to the user experience. It can have a significant impact on consumers, often in unexpected ways. Color saturation, contrast, and brightness can all make an impact on user experience. They can highlight different sections, categories, and functions within textual and visual information. 

Ecommerce is one of the fastest-growing sectors in retail. Consumers in the US spent $870.78 billion online in 2021, up 14.2% from $762.68 billion the prior year. In a crowded market, many consumers make purchasing decisions based on trust rather than convenience.

Every time a consumer interacts with your brand, they have the opportunity either to continue moving along the sales funnel or to leave your store and search for your products or services elsewhere. Keeping visitors engaged with your website until they make a purchase is the goal for every ecommerce business owner. 

In 2020, approximately two billion people purchased goods or services online. But while ecommerce can be a highly accessible and profitable business model, it comes with its fair share of challenges. One challenge that will greatly impact the success of your business is overhead costs.

Running an ecommerce business comes with many challenges. Competition is fierce, and there are a variety of overhead costs you need to consider. If you’re struggling to turn a profit, you may consider adding a buy now, pay later ecommerce option for customers who need alternative financing.

The size of the ecommerce market is expected to grow by leaps and bounds by 2025, reaching a value of around $10.87 trillion. While the growth opportunities are endless, ecommerce businesses have to face many challenges. Let’s take a look at how businesses can overcome some of the biggest ecommerce issues in today’s market and grow their operations. 

Having a business plan and creating a website is not enough to guarantee success. Building trust, gaining credibility, and commanding authority in your industry are all prerequisites to thrive.

Without website credibility, you are at risk of losing leads and experiencing low conversion rates due to a high bounce rate of visitors who are uncertain whether they can rely on your business.

First impressions are made within a blink of an eye, and they can significantly impact how a customer perceives your brand. It takes about 0.05 seconds for your audience to form an opinion. Whether a customer is visiting your product page or receiving a marketing email in their inbox, your branding should be consistent.

Website leads provide you with valuable contact information while browsing your site. PPC ads often bring traffic to the website with the intent of acquiring new leads. However, there are a handful of effective marketing tactics beyond ads. 

Below are ten tips that will help your business collect more website leads and grow loyal customers.

Ecommerce is the new frontier of sales. Shopify, Amazon, or your own proprietary website, every platform has its strengths and weaknesses. The key to running a successful ecommerce website operation is knowing how to balance your costs and profits efficiently by understanding the bigger picture.