Conversion Rate Optimization

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Conversion Rate Optimization, User Experience (UX)

6 Tips for Using Chatbots Successfully

by Jordan Brannon

If you’re like most business owners, you’re always looking to reach your customers and deliver excellent service. Many sites rely on chatbots for customer service as they’re an easy, cost-effective way to catch and sort new leads—as well as to communicate with existing customers.

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Conversion Rate Optimization, User Experience (UX), Web Development

How To Optimize Your Website Without Upsetting Your Existing Customers

by Jordan Brannon

Redesigning and optimizing your website is both a terrifying and incredibly necessary process. Unfortunately, many businesses don’t quite think their redesigns through, and the fallout can be devastating for their existing customer base. That said, websites do have to evolve to keep up with the market, and it’s also a great way to significantly improve your sales.

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Conversion Rate Optimization, User Experience (UX), Web Development

Color and User Experience

by Jordan Brannon

Color is vital to the user experience. It can have a significant impact on consumers, often in unexpected ways. Color saturation, contrast, and brightness can all make an impact on user experience. They can highlight different sections, categories, and functions within textual and visual information. 

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Conversion Rate Optimization, Ecommerce, User Experience (UX)

Cater to Customers’ Needs With Product Protection Plans

by Jordan Brannon

Ecommerce is one of the fastest-growing sectors in retail. Consumers in the US spent $870.78 billion online in 2021, up 14.2% from $762.68 billion the prior year. In a crowded market, many consumers make purchasing decisions based on trust rather than convenience.

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Conversion Rate Optimization, Ecommerce, User Experience (UX)

Understanding the Ecommerce Customer Journey

by Jordan Brannon

Every time a consumer interacts with your brand, they have the opportunity either to continue moving along the sales funnel or to leave your store and search for your products or services elsewhere. Keeping visitors engaged with your website until they make a purchase is the goal for every ecommerce business owner. 

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Conversion Rate Optimization, Ecommerce

How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later

by Jordan Brannon

Running an ecommerce business comes with many challenges. Competition is fierce, and there are a variety of overhead costs you need to consider. If you’re struggling to turn a profit, you may consider adding a buy now, pay later ecommerce option for customers who need alternative financing.

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Conversion Rate Optimization, User Experience (UX), Web Development

Learn How to Establish Website Credibility and Trust for Your Business

by Jordan Brannon

Having a business plan and creating a website is not enough to guarantee success. Building trust, gaining credibility, and commanding authority in your industry are all prerequisites to thrive.

Without website credibility, you are at risk of losing leads and experiencing low conversion rates due to a high bounce rate of visitors who are uncertain whether they can rely on your business.

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Conversion Rate Optimization

10 Ways to Collect Website Leads

by Jordan Brannon

Website leads provide you with valuable contact information while browsing your site. PPC ads often bring traffic to the website with the intent of acquiring new leads. However, there are a handful of effective marketing tactics beyond ads. 

Below are ten tips that will help your business collect more website leads and grow loyal customers.

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Conversion Rate Optimization, Ecommerce

Boost Your Business With a Better Store

by Jordan Brannon

Your store is the face of your business. You might have the snappy marketing in place, you might be bringing in potential customers with a USP that turns heads but if you don’t have a store good enough to seal the deal, you’ll be struggling to grow your business.

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Conversion Rate Optimization, User Experience (UX)

10 Ways to Optimize Your Calls to Action

by Jordan Brannon

Writing a blog, product page, or holiday landing page is all about managing your content. But how do you wrap up this content in a neat bow that will appeal to your customers and direct them towards more content? A strong call to action is your answer to effective marketing.

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