Accessibility

In 2016, Guillermo Robles took Domino’s to court because he couldn’t place an order through its website or app using a screen reader. As a blind customer, he relied on this technology to navigate the site, but it didn’t give him the access he needed to complete his purchase.

No matter how clean a site’s images look or how impressive its animations, if it doesn’t point out what the company offers or where users are supposed to go, then it falls short. Visitors should be able to understand the basics without having to search through the page for answers.

Most website problems get missed because nobody checked them. A button gets missed. A page looks different on mobile. A form works during testing but breaks once real people start using it. None of these issues are particularly interesting. That’s probably why they get overlooked.

The first version of a website is rarely the version a business keeps forever. As the business changes, teams add new services, launch campaigns, publish new content, and update pages to support new goals. Without a clear system behind the website, those updates can slowly create a mix of one-off designs that become harder to maintain.

Most blog templates are built like empty showrooms. Clean, shiny, and kind of lifeless. Then real users show up and things get messy fast. Scroll behavior changes everything. Attention drops in seconds.

There’s a reason for that. People don’t read web pages like books.

Images and videos now carry most of the weight on the modern web. Product photography, hero banners, background video, short-form clips. They do most of the explaining before a single line of text is read.

That creates a simple problem. Every file adds weight.

Website localization usually starts the same way: just translate the website, adjust a few visuals, maybe fix currency. Then it launches and things feel slightly wrong. Not broken, just off. People land on the page and don’t really move. They hesitate.

Accessibility isn’t optional, it’s about making sure your website actually works for everyone. The numbers make that clear. More than 1 billion people worldwide live with a disability, according to the World Health Organization. In the U.S., the Centers for Disease Control and Prevention reports that about one in four adults has a disability.

Design tools are always changing. A few years ago everyone was using something different. Lately though, leading web design tools work in Figma. It’s where ideas get sketched out, screens get built, and feedback happens in real time.

Part of the appeal is simple.

Navigation is where most websites quietly lose money. People land on a page with intent, even if it is vague, and the navigation either helps them move forward or pushes them out. There is no middle ground. 

A lot of teams overthink navigation with fancy menus, clever labels, and hidden paths.