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Mobile Apps, Web Development

15 Front-End Development Tools You Should Be Using

by Jordan Brannon

As with building a house or fixing a car, creating a website requires that you have the right tools for the job. There are countless web developer tools to choose from, and it’s hard to say which is the best. No one software suite fits every type of development scenario.

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User Experience (UX), Web Development

Should You Build Your Own Website? Why DIY Can Be a Costly Mistake

by Jordan Brannon

DIY website builders are, to many, an easy and accessible way to develop their website and begin running their online business. However, like most services, there are always advantages and disadvantages to consider before enlisting the help of a DIY builder to set up your website.

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Conversion Rate Optimization, User Experience (UX), Web Development

How To Optimize Your Website Without Upsetting Your Existing Customers

by Jordan Brannon

Redesigning and optimizing your website is both a terrifying and incredibly necessary process. Unfortunately, many businesses don’t quite think their redesigns through, and the fallout can be devastating for their existing customer base. That said, websites do have to evolve to keep up with the market, and it’s also a great way to significantly improve your sales.

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Conversion Rate Optimization, User Experience (UX), Web Development

Color and User Experience

by Jordan Brannon

Color is vital to the user experience. It can have a significant impact on consumers, often in unexpected ways. Color saturation, contrast, and brightness can all make an impact on user experience. They can highlight different sections, categories, and functions within textual and visual information. 

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Ecommerce, Web Development

8 Ecommerce Business Challenges and Solutions

by Jordan Brannon

The size of the ecommerce market is expected to grow by leaps and bounds by 2025, reaching a value of around $10.87 trillion. While the growth opportunities are endless, ecommerce businesses have to face many challenges. Let’s take a look at how businesses can overcome some of the biggest ecommerce issues in today’s market and grow their operations. 

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Conversion Rate Optimization, User Experience (UX), Web Development

Learn How to Establish Website Credibility and Trust for Your Business

by Jordan Brannon

Having a business plan and creating a website is not enough to guarantee success. Building trust, gaining credibility, and commanding authority in your industry are all prerequisites to thrive.

Without website credibility, you are at risk of losing leads and experiencing low conversion rates due to a high bounce rate of visitors who are uncertain whether they can rely on your business.

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Ecommerce, Web Development

How Much Does an Ecommerce Website Cost?

by Jordan Brannon

Ecommerce is the new frontier of sales. Shopify, Amazon, or your own proprietary website, every platform has its strengths and weaknesses. The key to running a successful ecommerce website operation is knowing how to balance your costs and profits efficiently by understanding the bigger picture.

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Ecommerce, Web Development

Ecommerce Payment Processing 101: A Beginners Guide for Small Businesses

by Jordan Brannon
What Is Payment Processing And How Does It Work?

That image up there represents the worst possible scenario for your business, losing a willing customer to factors entirely out of your control. For a small business, payment processing can be the toughest piece of the ecommerce puzzle.

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Web Development

How User Design Affects SEO

by Jordan Brannon

A good customer experience has always been something that businesses strive to provide. Most of us have heard the saying that the customer is always right. As cliché as it sounds, good customer service is the cornerstone of what determines a good business from a bad one.

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Conversion Rate Optimization, User Experience (UX), Web Development

Why You Should Invest in User Research

by Jordan Brannon

A little secret to making your business a success: understand your users. User-based research is a goldmine for understanding how your business is doing and what trajectory your business is moving towards. Besides this, it is great data to have on hand if you want to grow your business.

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