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As with building a house or fixing a car, creating a website requires that you have the right tools for the job. There are countless web developer tools to choose from, and it’s hard to say which is the best. No one software suite fits every type of development scenario.

Phones are everywhere, and it may seem yours is the only business left that doesn’t have its own app. But do you really need one?

Many brands, particularly ones that wish their websites generated more business, have embraced mobile apps as a way to reach new audiences.

If you’re like most business owners, you’re always looking to reach your customers and deliver excellent service. Many sites rely on chatbots for customer service as they’re an easy, cost-effective way to catch and sort new leads—as well as to communicate with existing customers.

When you’re starting a business, one of the first things you need to do is set up a website. This can be a daunting task since it takes roughly five or six months to deploy a professionally built website. There are many different features and functions that you need to consider to make your website successful.

A great navigation system is the backbone of your website. It guides your customers along their journey toward checkout and also informs your overall business website design. Many people don’t realize that intuitive navigation is not just for human users; it’s also used by search engines to index and understand the overall structure of your website and how each page is related to the others.

DIY website builders are, to many, an easy and accessible way to develop their website and begin running their online business. However, like most services, there are always advantages and disadvantages to consider before enlisting the help of a DIY builder to set up your website.

Redesigning and optimizing your website is both a terrifying and incredibly necessary process. Unfortunately, many businesses don’t quite think their redesigns through, and the fallout can be devastating for their existing customer base. That said, websites do have to evolve to keep up with the market, and it’s also a great way to significantly improve your sales.

The front page of your website is like the entryway to your home, immediately telling users whether or not they want to venture further. As such, ensuring that you make the best first impression is crucial to the user experience. But how exactly do you go about designing your website’s homepage?

User retention is an important priority for any business. Whether a customer is visiting your website for the very first time or considering purchasing another product or service, capturing their attention, keeping them engaged, and driving action means the difference between continued success and closing up shop.

Instagram remains one of the world’s most prominent social media platforms, boasting a user count of around 1.21B in 2021. While Instagram’s user base skews younger than Facebook’s, the platform reaches older generations more consistently than Gen-Z favorite TikTok, meaning Instagram is in many ways a sweet spot for marketers to catch a wide age demographic.