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In many companies, different departments have their own distinct work culture. This is especially true of technical and non-technical departments, where employees use different practices, platforms, and vocabulary to perform their daily tasks. Due to these differences, many technical and non-technical teams often find it very challenging to communicate effectively with one another. 

Your website matters now more than ever before. It acts as an online representation of your business and could draw the line between increasing sales and losing leads. With most businesses looking to attract and retain clients through their website, competition is stiff.