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In the ever-expanding digital consumer landscape, proper web design is imperative to a business’s success. Consumers gravitate towards websites that are easy to use and provide solutions to their questions or problems. However, creating a design that meets your audience’s needs and finding the right medical website design company for you can be challenging. 

Having a business without a website in 2021 is a lot like setting up a shop in the middle of no man’s land: Your customers may not even know you exist, which means you’ll likely struggle to draw them—and their money—to your establishment.

Customers abandoning their online carts is a sign that something may be wrong with your ecommerce site. What should be a regular flow of browsing a site, adding items to a cart, and entering payment information can be interrupted for many reasons.

Content plays a huge factor when it comes to driving traffic to your website. Optimized content can help your site rank higher on the search engine results pages (SERPs) and entice visitors to convert once they land on your page. If you’re unable to captivate the attention of your audience, you can be missing out on valuable leads and potential revenue. 

Whether your business is a small startup or an enterprise, knowing your ideal customer base is essential. Your customers’ preferences influence the design of your website, along with your products or services. A customized website can help you differentiate your business from the competition and keep your customers in mind rather than blindly following the latest web design trends. 

Choosing the right content management system (CMS) for your website’s shopping feature is important to give your customers and workers the best possible experience with your online business. You need a CMS that meets your needs, with the bandwidth and options that work for you.

It is vital that you have a content management system (CMS) that works for you — and for your customers. Of course, you don’t want an overpriced system, but you also don’t want the frustrations of a CMS that doesn’t have the functionality or individualization you want for your online business.

BigCommerce is an ecommerce CMS solution that can scale with your business. With ecommerce sales expected to exceed $743 billion by 2023, there’s plenty of opportunity for online business growth. To take full advantage of this, however, you need a CMS that can support your business website for the long haul.

During the peak of the pandemic, brick-and-mortar stores closed while online retail spaces remained open for business. Since then, online purchases have continued to increase, inspiring retailers to create an online shop. Start-up costs are drastically lower and products and services can be sold around the globe.

This is the fourth of a four-part series on website design and development.

Your website project is so close to completion, now that you have gotten through the web discovery, design, and development phases. You’ve already done the bulk of the work to understand your website and develop it to reach your goals.