Research shows that today’s search engines, such as Google, are increasingly employing methods for measuring a site’s user experience, or UX, as it is playing a bigger role than ever before in the success of modern websites. The question is, how exactly can you capitalize on UX for better conversion rates?
Here’s a breakdown on the top UX strategies to use to improve your website’s conversion rates moving forward.
Incorporate Images and Videos on Landing Pages
One of the best UX strategies for improving your conversion rates is to incorporate images and videos into your website design. Adding video to your site is especially critical given that research shows that 90% of online users view product videos as helpful in their decision processes.
Even the most visually appealing web page can be elevated with the addition of videos and images, as these site elements can grab a user’s attention instantly. They also have the potential to increase user engagement. However, not all images and videos are created equal.
Contrary to easily accessible stock photos, winning website photos are realistic images that help to humanize your website. Likewise, value-adding videos are those that explain your product’s features and functionalities in a manner that engages the eyes and the ears. By being able to see your product in action and hear what you have to say about it, versus having to wade through text to find this information, your site visitors may feel more compelled to purchase from you.
Include a Search Field
Yet another one of today’s top UX strategies for improving site conversion rates is including a search field on your website.
If customers visit your site for specific services/products but can’t find what they want right away, they’ll simply become annoyed and leave your site. In fact, they’ll likely end up at the site of your competitor.
However, by including a search box, you make it easier for users to locate whatever they’re looking for in a matter of seconds. This leads to a more positive UX, and this, in turn, leads to increased conversions. Be sure to position the search box at your site’s top-right section, where users can easily find it. In addition, make this search box wide enough to clearly show a user’s entire query when he or she inputs it.
Create a Responsive Website
As far as UX strategies go, creating a responsive website—one that can be accessed across every electronic device—ranks among the most critical ones. A website design agency can help you to make sure that your website can adjust its layout based on the user’s screen resolution. And this should take place whether the user is viewing your website on a tablet device, a desktop computer, or a smartphone.
All in all, with a responsive website, you can rest assured that your site will look aesthetically pleasing and be simple to navigate from every device. And the more comfortable your users are while browsing your site, the more likely they are to make purchases from you.
Increase Your Loading Speed
Make sure that your website pages load quickly. This is one of the most essential UX strategies for keeping visitors to your website on your site, as visitors will leave your site if it doesn’t load in five seconds. Of course, the faster it loads, the better for them and, in turn, for you.
Research shows that if your website loads in five seconds, it’s faster than only a quarter of the world wide web. Meanwhile, if your online site loads in just 0.8 seconds, it’s quicker than nearly 95% of the world wide web.
Sadly, more than 40% of issues with slow speeds for loading pages can be attributed to server issues. So, if you discover that your site is loading slowly, consider replacing your server with a new one. Also, consider compressing any large images on your website, as larger images typically prevent websites from loading quickly. A digital marketing agency can help you to employ these UX strategies to enhance your page loading speed and thus boost your conversion rates.
Correct 404 Errors
Another invaluable UX strategy that can help with improving your website conversion rates involves catching any 404 errors on your site.
If users visit one of your site pages and find this type of error displayed there, they’ll immediately redeem their time by going to another website. Unfortunately, you cannot avoid these types of errors completely. However, you may be able to find out what searches on your website yield 404 errors, then fix them quickly with the help of your digital marketing agency.
Of course, in some situations, you simply can’t avoid such errors. In this situation, you may want to customize the message that pops up when a user navigates to a site with a 404 error. For instance, you could say, “Whoops! Looks like you’ve reached a page that can’t be displayed.” The goal here is to add your own personalized touch on the error page by using text that your users will view as friendly and attractive.
Put Key Elements in High-Traffic Zones
Learn about the customer journey and the natural path visitors take on a given page. You should consider placing important information and a call-to-action above the fold, which is the area you see on the screen before scrolling down. Heatmaps and scrollmaps are great tools that allow you to see a visual representation of where visitors are going.
Take Advantage of UX Strategies to Turn More Website Visitors into Purchasers Today!
To create a winning UX, it is paramount that you pay close attention to each element of your website. After all, all of these elements will ultimately determine whether users wish to remain on your website or will bounce away, and this will impact your site’s conversion rates.
Fortunately, utilizing multiple UX strategies with the help of a reputable marketing agency, ranging from decreasing the page loading speed to adding visuals, can help to enhance your conversion rates. Follow the above-listed UX strategies to start enhancing your site users’ interaction experiences in the weeks, months, and years ahead.