Conversion Rate Optimization

As an online store owner, you might have noticed potential customers leaving your website just before they reach the point of purchase. This is called shopping cart abandonment. Customers may abandon their shopping carts for various reasons ranging from security concerns and a complicated checkout flow to hidden fees and shipping costs. 

Research shows that today’s search engines, such as Google, are increasingly employing methods for measuring a site’s user experience, or UX, as it is playing a bigger role than ever before in the success of modern websites. The question is, how exactly can you capitalize on UX for better conversion rates?