Conversion Rate Optimization

An abandoned cart doesn’t have to be a lost cart. Around 81 percent of users abandon their carts while shopping online. For business owners, abandoned carts can signal that the checkout process needs to be optimized and generate more sales. You will need to learn more about your customers and understand what products they are interested in.

A little secret to making your business a success: understand your users. User-based research is a goldmine for understanding how your business is doing and what trajectory your business is moving towards. Besides this, it is great data to have on hand if you want to grow your business.

For many modern consumers, the shopping journey begins on the internet rather than a store. In fact, more than 87% of shoppers search for products online before buying them, regardless of whether that’s from the internet or an in-person store. Because of that, you want to bolster your online presence as much as possible.

You can build a beautiful website on desktop, with a great color scheme and engaging visuals, but still fall short of your goals if your content won’t scale to a phone screen. If your site doesn’t look good or handle well on phones, people shopping from them will look for another site that does.

As a business owner, you may find yourself looking for ways to improve your site for higher traffic and more conversions. You may be considering a site redesign. If you are, this article will help you. Here are some tips to help you start the website redesign process.

Whether you’re a new ecommerce business or well-established in your industry, social media is an invaluable tool to sell your products. Knowing how to link your social media accounts to your existing website can help you make the most of those platforms. 

Trust factors are an essential part to increase website conversions, but many websites fail to provide customers with the information to trust them. This article will cover some of the most critical trust indicators needed on your website to increase conversions.

As an online store owner, you might have noticed potential customers leaving your website just before they reach the point of purchase. This is called shopping cart abandonment. Customers may abandon their shopping carts for various reasons ranging from security concerns and a complicated checkout flow to hidden fees and shipping costs. 

Research shows that today’s search engines, such as Google, are increasingly employing methods for measuring a site’s user experience, or UX, as it is playing a bigger role than ever before in the success of modern websites. The question is, how exactly can you capitalize on UX for better conversion rates?