Author: Jordan Brannon

Your store is the face of your business. You might have the snappy marketing in place, you might be bringing in potential customers with a USP that turns heads but if you don’t have a store good enough to seal the deal, you’ll be struggling to grow your business.

What Is Payment Processing And How Does It Work?

That image up there represents the worst possible scenario for your business, losing a willing customer to factors entirely out of your control. For a small business, payment processing can be the toughest piece of the ecommerce puzzle.

Writing a blog, product page, or holiday landing page is all about managing your content. But how do you wrap up this content in a neat bow that will appeal to your customers and direct them towards more content? A strong call to action is your answer to effective marketing.

The internet was built to help humans create connections around the world. Regardless of gender, race, or sexuality, the internet has always been an accessible place. There are web accessibility standards that are there to help everyone use the internet fairly because web accessibility designs are there for a reason: they allow inclusivity.

A good customer experience has always been something that businesses strive to provide. Most of us have heard the saying that the customer is always right. As cliché as it sounds, good customer service is the cornerstone of what determines a good business from a bad one.

An abandoned cart doesn’t have to be a lost cart. Around 81 percent of users abandon their carts while shopping online. For business owners, abandoned carts can signal that the checkout process needs to be optimized and generate more sales. You will need to learn more about your customers and understand what products they are interested in.

A little secret to making your business a success: understand your users. User-based research is a goldmine for understanding how your business is doing and what trajectory your business is moving towards. Besides this, it is great data to have on hand if you want to grow your business.

For many modern consumers, the shopping journey begins on the internet rather than a store. In fact, more than 87% of shoppers search for products online before buying them, regardless of whether that’s from the internet or an in-person store. Because of that, you want to bolster your online presence as much as possible.

If you have a website you need to have some type of added security. These website design principles should be known by anybody with a website, but if you own a business and depend on ecommerce, which is essential in today’s digital age, you especially need to know everything you can about data, privacy, and making sure you have a secure website.

Social media has become a world of its own. Almost 58% of the world’s population uses social media platforms. The power and influence of social networks cannot be overstated. Whether you have an ecommerce store or run a blogging website, your social media channels can be your most powerful marketing tool.