Author: Jordan Brannon

Launching a website isn’t the end. It’s the start of a long phase where real users meet real conditions and things inevitably break. Browsers release updates. A plugin stops being compatible. Someone clicks a button you never thought to test. That’s when good post-launch support shows its value.

Most agencies say they do custom web development. What they usually mean is they pick a theme, swap in your logo, change some fonts and colors, and call it a day. That’s not custom web development: that’s repackaging.

Real custom development starts with your business logic, solving operational headaches and connecting the tools you use without falling apart when real people visit.

Most websites aren’t broken: they’re just not easy to use. A Forbes 2024 report found that 61% of users abandon websites due to poor navigation or frustrating mobile experiences. Users expect to find what they are looking for within five seconds of landing on a website, so the best web design companies can’t rely on guesswork when it comes to design.

A slow site equals lost revenue. Google data shows that 53% of mobile users abandon sites that take more than three seconds to load. Page speed doesn’t just impact user experience: slower sites have higher bounce rates, which means lower rankings, causing lower conversions and, ultimately, a domino effect.

The ADA mandates accessible digital content for everyone. Being ADA-compliant isn’t just about avoiding lawsuits: it is also about ensuring universal usability. According to WebAIM, 94.8% of home pages have detectable WCAG 2 failures that should have been fixed early but rarely are.

Too many web projects skip discovery or reduce it to a kickoff call. That’s a mistake. The discovery phase isn’t overhead, it’s risk management. It’s how good agencies prevent scope creep, timeline blowups, and mismatched expectations. Skip it, and you’re gambling with your budget.

Design isn’t just how your site looks: it’s how fast it loads, how easy it is to buy, how well it handles real people doing real things on real devices. If you’re running an ecommerce business, good design isn’t decoration. It’s infrastructure.

Website redesign is about performance, scalability, and alignment with business goals. For growing companies, it’s often the moment when the website shifts from being a static asset to a dynamic business tool. Adobe’s 2024 report shows that 38% of visitors leave when they think a page looks bad, and 47% exit if it takes more than two seconds to load.

Most web traffic now comes from mobile. According to Statista, mobile devices account for over 58% of global website traffic as of early 2025. In some sectors like food delivery, retail, or local services, that number can go past 80%. If your website feels slow or clumsy on a phone, it’s not a small mistake, it’s a fundamental failure in planning.

Launching a site without QA is like shipping a product without opening the box. Could be fine. Or it could blow up in your face.

There’s nothing magical about QA. It’s just process. Boring, repetitive, precise. But when it’s done right, everything works.