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Having a business plan and creating a website is not enough to guarantee success. Building trust, gaining credibility, and commanding authority in your industry are all prerequisites to thrive.

Without website credibility, you are at risk of losing leads and experiencing low conversion rates due to a high bounce rate of visitors who are uncertain whether they can rely on your business.

First impressions are made within a blink of an eye, and they can significantly impact how a customer perceives your brand. It takes about 0.05 seconds for your audience to form an opinion. Whether a customer is visiting your product page or receiving a marketing email in their inbox, your branding should be consistent.

Website leads provide you with valuable contact information while browsing your site. PPC ads often bring traffic to the website with the intent of acquiring new leads. However, there are a handful of effective marketing tactics beyond ads. 

Below are ten tips that will help your business collect more website leads and grow loyal customers.

Ecommerce is the new frontier of sales. Shopify, Amazon, or your own proprietary website, every platform has its strengths and weaknesses. The key to running a successful ecommerce website operation is knowing how to balance your costs and profits efficiently by understanding the bigger picture.

Your store is the face of your business. You might have the snappy marketing in place, you might be bringing in potential customers with a USP that turns heads but if you don’t have a store good enough to seal the deal, you’ll be struggling to grow your business.

What Is Payment Processing And How Does It Work?

That image up there represents the worst possible scenario for your business, losing a willing customer to factors entirely out of your control. For a small business, payment processing can be the toughest piece of the ecommerce puzzle.

Writing a blog, product page, or holiday landing page is all about managing your content. But how do you wrap up this content in a neat bow that will appeal to your customers and direct them towards more content? A strong call to action is your answer to effective marketing.

The internet was built to help humans create connections around the world. Regardless of gender, race, or sexuality, the internet has always been an accessible place. There are web accessibility standards that are there to help everyone use the internet fairly because web accessibility designs are there for a reason: they allow inclusivity.

A good customer experience has always been something that businesses strive to provide. Most of us have heard the saying that the customer is always right. As cliché as it sounds, good customer service is the cornerstone of what determines a good business from a bad one.

An abandoned cart doesn’t have to be a lost cart. Around 81 percent of users abandon their carts while shopping online. For business owners, abandoned carts can signal that the checkout process needs to be optimized and generate more sales. You will need to learn more about your customers and understand what products they are interested in.