Web Development

Most agencies say they do custom web development. What they usually mean is they pick a theme, swap in your logo, change some fonts and colors, and call it a day. That’s not custom web development: that’s repackaging.

Real custom development starts with your business logic, solving operational headaches and connecting the tools you use without falling apart when real people visit.

The ADA mandates accessible digital content for everyone. Being ADA-compliant isn’t just about avoiding lawsuits: it is also about ensuring universal usability. According to WebAIM, 94.8% of home pages have detectable WCAG 2 failures that should have been fixed early but rarely are.

Too many web projects skip discovery or reduce it to a kickoff call. That’s a mistake. The discovery phase isn’t overhead, it’s risk management. It’s how good agencies prevent scope creep, timeline blowups, and mismatched expectations. Skip it, and you’re gambling with your budget.

Design isn’t just how your site looks: it’s how fast it loads, how easy it is to buy, how well it handles real people doing real things on real devices. If you’re running an ecommerce business, good design isn’t decoration. It’s infrastructure.

Website redesign is about performance, scalability, and alignment with business goals. For growing companies, it’s often the moment when the website shifts from being a static asset to a dynamic business tool. Adobe’s 2024 report shows that 38% of visitors leave when they think a page looks bad, and 47% exit if it takes more than two seconds to load.

Launching a site without QA is like shipping a product without opening the box. Could be fine. Or it could blow up in your face.

There’s nothing magical about QA. It’s just process. Boring, repetitive, precise. But when it’s done right, everything works.

As with building a house or fixing a car, creating a website requires that you have the right tools for the job. There are countless web developer tools to choose from, and it’s hard to say which is the best. No one software suite fits every type of development scenario.

DIY website builders are, to many, an easy and accessible way to develop their website and begin running their online business. However, like most services, there are always advantages and disadvantages to consider before enlisting the help of a DIY builder to set up your website.

Redesigning and optimizing your website is both a terrifying and incredibly necessary process. Unfortunately, many businesses don’t quite think their redesigns through, and the fallout can be devastating for their existing customer base. That said, websites do have to evolve to keep up with the market, and it’s also a great way to significantly improve your sales.

Color is vital to the user experience. It can have a significant impact on consumers, often in unexpected ways. Color saturation, contrast, and brightness can all make an impact on user experience. They can highlight different sections, categories, and functions within textual and visual information.