User Experience (UX)

Most websites aren’t broken: they’re just not easy to use. A Forbes 2024 report found that 61% of users abandon websites due to poor navigation or frustrating mobile experiences. Users expect to find what they are looking for within five seconds of landing on a website, so the best web design companies can’t rely on guesswork when it comes to design.

A slow site equals lost revenue. Google data shows that 53% of mobile users abandon sites that take more than three seconds to load. Page speed doesn’t just impact user experience: slower sites have higher bounce rates, which means lower rankings, causing lower conversions and, ultimately, a domino effect.

The ADA mandates accessible digital content for everyone. Being ADA-compliant isn’t just about avoiding lawsuits: it is also about ensuring universal usability. According to WebAIM, 94.8% of home pages have detectable WCAG 2 failures that should have been fixed early but rarely are.

Design isn’t just how your site looks: it’s how fast it loads, how easy it is to buy, how well it handles real people doing real things on real devices. If you’re running an ecommerce business, good design isn’t decoration. It’s infrastructure.

Website redesign is about performance, scalability, and alignment with business goals. For growing companies, it’s often the moment when the website shifts from being a static asset to a dynamic business tool. Adobe’s 2024 report shows that 38% of visitors leave when they think a page looks bad, and 47% exit if it takes more than two seconds to load.

Most web traffic now comes from mobile. According to Statista, mobile devices account for over 58% of global website traffic as of early 2025. In some sectors like food delivery, retail, or local services, that number can go past 80%. If your website feels slow or clumsy on a phone, it’s not a small mistake, it’s a fundamental failure in planning.

If you’re like most business owners, you’re always looking to reach your customers and deliver excellent service. Many sites rely on chatbots for customer service as they’re an easy, cost-effective way to catch and sort new leads—as well as to communicate with existing customers.

A great navigation system is the backbone of your website. It guides your customers along their journey toward checkout and also informs your overall business website design. Many people don’t realize that intuitive navigation is not just for human users; it’s also used by search engines to index and understand the overall structure of your website and how each page is related to the others.

DIY website builders are, to many, an easy and accessible way to develop their website and begin running their online business. However, like most services, there are always advantages and disadvantages to consider before enlisting the help of a DIY builder to set up your website.

Redesigning and optimizing your website is both a terrifying and incredibly necessary process. Unfortunately, many businesses don’t quite think their redesigns through, and the fallout can be devastating for their existing customer base. That said, websites do have to evolve to keep up with the market, and it’s also a great way to significantly improve your sales.