Author: Jordan Brannon

A common quandary for businesses that outsource their marketing needs is whether to choose from full-service marketing agencies or niche agencies. And make no mistake, there’s a lot to choose from. In 2018, in the U.S. alone, close to 40,000 marketing agencies were in operation.

The ever-growing eCommerce industry makes website development a necessity for business success. International eCommerce sales are projected to reach $4.8 trillion by 2026. Having a professional, visually-appealing, and user-friendly website is crucial to snatch up some of that revenue and boost your business profitability.

A lot of businesses have been in this situation. It’s an unenviable one, but much more common than you’d think. You outsourced your website development to an agency, went back to running your company, and checked in later to find a botched website. 

Finding a great web developer doesn’t mean your work is done; it takes careful planning and strategizing to develop a fruitful working relationship. As long as they have the right skills, any company can improve your website, but this is only one piece of the puzzle.

A great website can help provide a competitive advantage. It can draw more visitors to your website and turn them into repeat customers. 48% of consumers consider a website’s design to be a top factor when assessing a business’ credibility. This makes it essential to have a robust website, both in terms of functionality and design.

88% of consumers will shy away from visiting a website after having a poor user experience. That’s why a well-designed website is essential. It ensures that you not only generate leads but also turn them into conversions. From your site’s responsiveness on different devices to how it represents your brand, every little detail of your website’s design will dictate your ROI.

Your business’ website is a crucial piece of the conversion puzzle. It makes all the difference between attracting and converting customers and watching them choose the competition over you. Developing an engaging website is vital; 75% of consumers tend to judge the credibility of businesses based on their small business web design.

Your website is one of the most important lead generation magnets for your business. 75% of consumers judge a business’s credibility based on its web design, so you need to make sure you get it right. A great business website could draw the line between losing customers to the competition and turning your new customers into brand loyalists.

A well-designed website is always a traffic magnet. Combine it with the right content and SEO practices, and you can enjoy increased conversion rates and sales. However, there’s more to it than just getting people on your site. 92% of website visitors visiting a website for the first time don’t actually aim to make a purchase.

Your website plays an important role in the consumer journey — it’s the hub of your online presence. As well as drawing in new customers for your business, it can turn first-time customers into brand loyalists. Your site’s design plays a significant role in your site’s lead generation potential.